When you like to take advantage of press releases your online marketing? You should know that a press release is incredibly valuable and can help your business number of boys. The benefits include: expanded brand awareness, product related promotion, organic Internet traffic and improved search engine rankings.
Let’s talk a little bit about the effect of backlinks. When a press release is submitted, a great number of news outlets will post that release on their web properties, and because you control where they link to as submitter, you have an opportunity to impress Google and other search engines that these outlets are covering your news story. The net result is that search engine begin to consider your website as more of an authority in your niche, and in their all-important algorithms, this can lead them to an elevate your standing for important keywords that others are searching for.
The other effect, of course of these links spread throughout the web, is that they give you an opportunity to gain traffic from people who click directly on the press release link. And because those visitors have already had a chance to see what the press release said, they’re far more likely to be targeted and interested in what you are promoting.
But aside from these search engine related benefit to a press release, let’s go old school for a moment. In the past, pre-Internet, it was difficult to have news outlets pick up on press release. However, because the process is largely automated these days using the World Wide Web, you got an excellent opportunity for your story to be picked up.
And what this means is that your product or service can now be associated with some of the great names in journalism. These can include the Wall Street Journal, various Gannett newspaper properties, and a number of radio and television outlets who also have web presences. If your press release is well-written, it will add credibility to your business. This can be an important driver of both sales and relationships useful for expanding business.
You may want to consider having a professional write your press release, at least in the beginning before you are experienced at the process. This is because most news services have strict criteria for what constitutes a quality press release, and violating those rules by being overly promotional or “fluffy” will almost always result in a rejection. And because submission costs on press releases can be as high as four or $500, this is an expensive lesson to learn.
A quality press release preparation service will, of course, add a certain level of expense to the equation. However, they will also be well-versed putting your company the best possible light. They are also likely to have a good grip on the broad range of subjects that are appropriate for press releases. In my experience, these include not just product releases, but staffing changes, promotional pricing, charitable giving or special events, industry developments, awards or honors that you might receive, and contests that you may choose to offer for employees or customers.